The Issue

Chris West, founder of Need Registry.com, wanted to rebrand his crowdfunding for medical needs website, gearing it specifically towards people battling cancer, making it simplier to use and more of a one-stop, online community of support.

The Request

Mind Over Data was contracted to overhaul the look, functionality and strategic direction of the existing site. Specific requests included: simplifying registration, securing the donation process, enhancing social media promotion capabilities, streamlining resources to reflect the site’s new direction, replacing all references to the former site name with Cancer Kindness and instituting new color and layout styling. 

The Solution

Using as much of the existing framework as possible, Mind Over Data created the new CancerKindness.com site. The back-end of this cancer-centered, crowdfunding platform provides registrants with a quick and easy way to manage their fundraising campaigns, spread the word and post regular updates to family and friends (via built-in connections to Facebook, Twitter, LinkedIn and Email), access cancer-related resources and collect donated funds. The front-end, user interface, allows friends and family to keep abreast of their loved one’s situation, send personalized messages of encouragement, make safe and secure online donations and sign up to provide meals. Additional updates and enhancements are presently in development. 

    CancerKindness - Home Screen
    CancerKindness - Account Holder's "My Story"
    CancerKindness - Donation Screen